Invest In
The Tru by Hilton
Invest In The Tru by Hilton
Deal Highlights
New construction, high-visibility site along I10 in southern California.
Features Tru by Hilton signature lobby, bistro, and entertainment areas.
Strategically positioned to capture demand from logistics hubs and major employers.
Executive Summary
TLTsolutions in partnership with JJack Hotels, is seeking equity to build a 90 key Tru by Hilton in Redlands, CA. Redlands is located in the dynamic and growing Inland Empire.
The high-visibility site on the Interstate 10, a massive transport corridor, is adjacent to local attractions, national retailers and large industry.
The prototype is a tight, valued engineered package and is highly efficient from both a development and construction standpoint as well as operations.
These facts combined with a previously entitled site translate to lower costs as well as quick new build and exit strategy.
The estimated total project cost is $23 Million.
TLTsolutions is seeking $5 Million from both experienced and emerging investors.
Equity was used to close on the land Q4 2023. Additional equity is needed to procure construction permits and build the four-story structure.
The estimated total project cost is $23 Million.
TLTsolutions is seeking $5 Million from both experienced and emerging investors.
Equity was used to close on the land Q4 2023. Additional equity is needed to procure construction permits and build the four-story structure.
Hotel Overview
The hotel will be located at 719 N Eureka Street, a 1.55-acre site.
Opening 2026, in the growing Redlands, California market is the Tru by Hilton ground up development. The Tru brand was introduced to the Hilton portfolio about seven years ago.
It has proved to be exceptionally popular with broad appeal and the fastest ramp times in Hilton’s history.
This property will feature 90 guest rooms, with bright and engaging public spaces designed to appeal to business and leisure guests alike.
A centrally located, circular front desk increases visibility for guests and enables a desk agent to help them both check in and make purchases.
The site plan includes 99 parking spaces and access from both Eureka St, the main exit off I-10 to Redland’s historic downtown, as well as Colton Avenue, across which is located a historic taco shop and local epic coffee.
Only 5 minutes away by foot travelers will enjoy the Packing District anchored by Sprouts, national brand eateries and a number of breweries.
The highly regarded Redlands farmer’s market is just a few blocks away.
The location serves those favoring authentic local experiences as well as guests attending business meetings at nearby industrial complexes or office campuses.
The hotel development will include the following:
Tru by Hilton signature lobby including a Bistro, lounge & places for groups as well as individuals
Grab & go breakfast with soon-to-be-famous pancake machine with topping bar
Entertainment and Game Area
Fitness Center
Custom lobby mural creating unique sense of place
EV charging stations
Private lobby nooks
Free wifi and printing throughout hotel
Hotel Overview
The hotel will be located at 719 N Eureka Street, a 1.55-acre site.
Opening 2026, in the growing Redlands, California market is the Tru by Hilton ground up development. The Tru brand was introduced to the Hilton portfolio about seven years ago.
It has proved to be exceptionally popular with broad appeal and the fastest ramp times in Hilton’s history.
This property will feature 90 guest rooms, with bright and engaging public spaces designed to appeal to business and leisure guests alike.
A centrally located, circular front desk increases visibility for guests and enables a desk agent to help them both check in and make purchases.
The site plan includes 99 parking spaces and access from both Eureka St, the main exit off I-10 to Redland’s historic downtown, as well as Colton Avenue, across which is located a historic taco shop and local epic coffee.
Only 5 minutes away by foot travelers will enjoy the Packing District anchored by Sprouts, national brand eateries and a number of breweries.
The highly regarded Redlands farmer’s market is just a few blocks away.
The location serves those favoring authentic local experiences as well as guests attending business meetings at nearby industrial complexes or office campuses.
The hotel development will include the following:
Tru signature lobby including a Bistro, lounge & places for groups as well as individuals
Grab & go breakfast with soon-to-be-famous pancake machine with topping bar
Entertainment and Game Area
Fitness Center
Custom lobby mural creating unique sense of place
EV charging stations
Private lobby nooks
Free wifi and printing throughout hotel
Why Invest in
SHaD Momentum Fund?
Empowering Women and Promoting Diversity
The SHaD Momentum Fund supports women-led hotel projects, actively creating pathways for women to become hotel owners and developers
High-Growth Market Opportunities
The fund focuses on projects with strong market fundamentals in high-demand locations that ensuring strong potential for market penetration growth.
Expert Management and Strategic Partnerships
SHaD Momentum Fund is led by a team of seasoned professionals with proven expertise in hospitality development and management:
Led By An Visionary Team
Tracy L. Prigmore
Founder & Managing Partner, TLTsolutions | Founder, She Has a Deal (SHaD)
Tracy L. Prigmore is a visionary leader dedicated to empowering women in hospitality and real estate. As the founder of TLTsolutions and She Has a Deal, she has created platforms that educate, inspire, and provide access to women aspiring to become hotel owners and developers.
With over 25 years of experience in strategic planning, business development, and operations, Tracy has a proven track record of creating value for investors. Her accolades include being named Person of the Year by Lodging and one of the 100 Most Powerful People in Global Hospitality.
Tracy's mission is to transform the hospitality industry by fostering diversity and empowering the next generation of leaders.
Jeni Jackman
Founder, JJack Hotels | Development Consulting and Construction Management
Jeni Jackman is a seasoned real estate and construction professional with over two decades of experience in ground-up developments, value-add projects, and acquisition-renovation.
Currently serving as a consultant specializing in hospitality, Jeni combines her extensive knowledge of design and operations to deliver high-quality, guest-centric properties.
Her approach emphasizes uniting development, design, and construction teams to maximize investor value while enhancing customer experiences.
Jeni holds a Master of Architecture and an MBA from Arizona State University.
Venuss Gervin
Founder & Managing Partner, Emerald Hospitality Group
Venuss Gervin is a licensed architect and founder of Emerald Hospitality Group, a firm dedicated to revitalizing historic and underutilized buildings through adaptive reuse.
With over 20 years of experience in architecture and hospitality, Venuss has delivered high-profile projects ranging from luxury hotels to community-focused developments. Her passion for creating meaningful economic growth and her expertise in adaptive reuse have positioned her as a leader in transforming hidden gems into thriving assets.
Venuss holds degrees in Industrial Engineering from Northwestern University and Architecture from Georgia Institute of Technology.
Frequently
Asked Questions
What is the SHaD Momentum Fund?
The SHaD Momentum Fund is a Regulation Crowdfunding (Reg CF) offering designed to raise capital for women-led hotel projects. The fund supports projects like Goldencrest in Stockbridge, GA, and Tru by Hilton in Redlands, CA, which aim to meet market demand for boutique and upper-upscale hospitality offerings.
What are the expected returns on my investment?
While the fund aims to deliver returns through operational revenue and eventual exits, all projections are estimates and not guaranteed. Investors should review the offering materials and financial projections in the Private Placement Memorandum to understand potential outcomes and associated risks.
What are the risks associated with this investment?
All investments involve risks, including potential loss of your entire investment. Risks specific to this offering include market volatility, construction delays, and economic downturns. Detailed risk factors are outlined in the offering documents.
What is the minimum investment amount?
The minimum investment amount for the SHaD Momentum Fund is $550.00. This threshold allows a broad range of investors to participate in the offering.
How will my investment be used?
Funds raised will be allocated to two projects:
Goldencrest Stockbridge, GA: Conversion of an existing property into a 60-key boutique hotel.
Tru by Hilton Redlands, CA: Construction of a new Tru by Hilton hotel.Specific allocation details are provided in the “Sources and Uses of Funds” section of the offering materials.
How long is the investment holding period?
The anticipated holding period is between 6 to 10 years, depending on the stabilization and exit strategy for each project. This timeline may vary based on market conditions and operational performance.
Are there any tax benefits associated with this investment?
The Tru by Hilton Redlands, CA project is located in a Qualified Opportunity Zone, which may provide certain tax deferral benefits. Investors should consult their tax advisors to understand how this might apply to their situation.
What type of securities am I purchasing?
Investors are purchasing equity in the SHaD Momentum Fund, which represents an ownership interest in the fund's projects. Details of the securities offered are outlined in the offering documents
Who can invest in this offering?
This offering is open to both accredited and non-accredited investors, subject to SEC investment limits based on your annual income or net worth. Please refer to the investment limits section in the offering materials for more details.
How does the fund ensure transparency?
The fund provides regular updates to investors through the FINRA-registered crowdfunding portal. Additionally, detailed financial reports and project updates will be shared in accordance with Reg CF requirements.
How do I exit my investment?
Exiting this investment typically occurs through a sale of the underlying assets or a refinancing event. However, the timeline and availability of exit opportunities depend on project performance and market conditions.
What happens if the projects underperform?
If the projects underperform, returns may be lower than projected, and investors could lose part or all of their investment. The fund's management will implement mitigation strategies to address operational challenges, but no guarantees can be made.
Who is managing the fund and projects?
The fund is managed by SHaD Momentum Fund’s experienced leadership, including Tracy Prigmore and the Emerald Hospitality Group. They bring decades of expertise in real estate, hospitality, and project management.
How do I invest?
To invest, click the invest Now Button below, review the offering materials, and complete the investment process online. The portal ensures compliance with SEC guidelines and provides a secure platform for transactions.
Contact Us
Washington, DC